Shell advertising campaign

Shell - Real Energy solutions for the real world. A new integrated global marketing campaign that shows how Shell contribute to a responsible energy future by solving complex, technical challenges.

To support the campaign we produced a series of print adverts with unique creative treatments. The use of engaging images and words highlight specific projects where Shells innovation is contributing to real energy solutions. The campaign website (produced in association with Digit), also has interactive mind games for lateral thinking, memory, mathematics and analysis, highlighting Shell's creative thinking.

To cement the idea with employees, we created a brand book. Each spread illustrated by a different illustrator and highlighting a different aspect of Shell's Real Energy solutions.

Press Advertising for Shell's Real Energy campaign

Press Advertising for Shell's Real Energy campaign

Shell's brand book - conveying the story behind Shell's Real Energy

Each spread illustrated by a different illustrator

Real Energy website - with interactive mind games for lateral thinking, memory, mathematics and analysis

Filed under: Print, Digital, Art Direction, Advertising, Integrated

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