Marie Stopes International


Marie Stopes International needed a website that felt current, contemporary and really made them stand apart from their competitors. They are a charity committed to giving women around the world choices for family planning. They wanted a website that reflected their vision and thinking and that would act as a valuable resource for their offices and clients across the globe.

User centred design was fundamental to this project. Research, consultation and social media evaluation were used to inform an entirely new approach to the MSI website. Content was stripped back and made more accessible. A simple and clear navigation system was developed to help classify and negotiate the wide body of work that MSI do. A content management system was developed to cater for MSI's global and constantly changing requirements. Innovative approaches to data representation, interactive behaviours, mapping functions and integration of social media make the new site smart and gives them real stand out.

The MSI Global Impact Report is a flagship publication for the charity and acts as a key justification for donations and fundraising.  It is an important piece of communication so in order to understand the twin challenges of demonstrating organisational impact and bringing a human face to MSI’s work, we looked to inject passion and professionalism into its communications. The Global Impact Report in particular helped raise the bar for organisational communications.

Marie Stopes International website redesign

An innovative homepage grid gives MSI flexibility and the ability to update their site on a regular basis

A clean design, with a simple primary and secondary navigation

A bespoke mapping module that gave MSI the opportunity to post stories, case studies, office locations and news from around the world

A slick, animating news section, constantly updating with stories from MSI offices globally

A megamenu built into the primary navigation allows users to find all the key content on the site with just one click

Illustrating MSI's global impact - a key element to their work

Animated graphs and charts give MSI the opportunity to really bring their data to life

An animated history carousel plotting MSI's history through the ages

Marie Stopes International Global Impact Report 2010 (Creative Director)

Marie Stopes International Global Impact Report 2011 (Creative Director)