Google Apps advertising

Google needed an integrated marketing campaign to launch Google Apps - a neat product from Google that helps organisations manage their emails, documents, diaries and more via cloud technology. They wanted to broadcast their message in a way that would be a bit different from the usual IT comms, but would still have personality, charm and be business savvy.

The resulting campaign was all about office conversations about the various life-changing benefits of Google Apps. Using quirky illustrations and cheeky copywriting, we created a full spectrum marketing campaign that stretched from online banners and a microsite to print marketing and advertising.

Google Apps advertising campaign running in national press

Small business DM mailer

Reasons to move to Google Apps - microsite

Filed under: Print, Digital, Campaign, Advertising, Integrated, DM, Creative Direction

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