Flying Fantastic


I set up Flying Fantastic in 2011 to give Londoners the chance to experience the fun and power of Aerial Fitness. We offer a variety of fitness classes in different disciplines all drawn from the wonderful world of circus.

It is unique offering and is going from strength to strength. The name and branding needed to reflect this. Developed in association with Figtree, the identity draws on vintage circus memorabilia and reflects the innovative and playful nature of the classes.
Recently listed in The Telegraph's top 10 alternative fitness listings, the brand and classes are attracting a lot of attention. We currently run from 2 central London locations with a growing team of 9 trainers and staff and there is a constant demand to put on more classes and courses. We are currently developing new formats of classes on behalf of a cutting edge central London gym chain and are looking for new premises to expand further. If you know of anywhere with a 6 metre ceiling with exposed, riggable beams... please do let me know!

Flying Fantastic Aerial Fitness School

The identity draws on vintage circus memorabilia and imagery from years gone by

An adaptation of the identity specifically for the proposed kids classes

Adapting the identity to tie in with a partners brand

Flying Fantastic's all singing and dancing website

An identity inspired by offset, overprinted vintage circus posters

Flying Fantastic t-shirts

The branding in action!