Tearfund Rhythms

Tearfund approached us looking for an innovative way to engage a slightly rudderless Christian youth community and incentivise them to find ways to make small changes to their lifestyle that would result in the world being a better place.

As Creative Director, I guided the development of Rhythms - a new website and iPhone app focused on young Christians. Rhythms aims to encourage and reward users through a series of challenges over a 30 day period. Users have the ability to set up groups, share actions between friends via social media and compare your score to your friends. It is a complex and ambitious project and aims to reinvent charity apps.

http://rhythms.org/

Tearfund Rhythms - Web app

Tearfund Rhythms - iOS app

Filed under: Brand, Digital, Art Direction, Charity, Creative Direction

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