The Cannes advertising festival is always a hotly contested battle of ideas. To celebrate this and heighten the competition, we created a lobbying campaign pitching the jury heads against one another - each advocating their opinion as to where the best ideas would be coming from this year.
The campaign rolled out on advertising sites across the Esplanade, the festival programme covers and a guerilla sticker campaign took over Cannes for the duration of the festival.

Cannes Lions – call for entries

Programme covers

Cannes Lions - Esplanade advertising

Cannes Lions - Ambient media
