The Children's Plan – DCSF

    

The Children’s Plan set out the government’s strategy for improving the wellbeing, health and opportunities available to children and young people in England. The Department for Children, Schools and Families (DCSF) were looking for an engaging way to illustrate the document and communicate the plan to both adults and children.

 

Spreads from both publications are shown below, but both were well received and provided a great platform for all further communications around the Children's Plan. In fact, the branding for the plans was so successful that the DCSF subsequently adopted the logo as their core brand.





Department for Children, Schools and Families - Launch of The Children's Plan











Launch of The Children's Plan – Brochure targeting teenagers