The John Lewis Partnership (JLP) needed an internal Corporate Social Responsibility (CSR) policy to communicate environmental messages to their partners and employees. As with any CSR poliy, it was important that the messages should be communicated in a playful, engaging way, and avoiding preaching and lecturing.
The founding principle of JLP is based around the fact that it is owned by it's employees - it's partners. It's all about the people. So who better to communicate the message than the people themselves. A series of cheeky and engaging hands displayed the messages encouraging people to take simple steps to improve the environment - such as turning off the lights when they were done.