Oxfam were looking to create a brand and website for a bold new concept in reporting from crisis zones around the world. This online hub for news and information not only needed an engaging brand, but some smart digital thinking to make it work.


Named after the emergency distress signal used on VHF radios, Ch16 quickly became an exciting brand to work with. The website itself, working in English, French and Spanish, manages social media and blog feeds from around the world and has become an indispensible news source from the frontline of global crises.

Channel 16 - Naming and Brand creation

Ch16. A new frontline for responding to humanitarian emergencies and conflicts