Service tablecloth user guide

'Design a user guide' - This was the brief. Knowing full well that no-one reads the manuals, it seemed like a logical step to make the user guide integral to the product itself.

Printing a user guide to eating a traditional 5 course English meal on the tablecloths themselves, and fold guides to create perfect origami napkin sculptures, produced an innovative award winning design. A design that served as an innovative user guide, a talking piece, an educational guide, and a handy language assistant.

Winner RSA design competition

Filed under: Print, Art Direction, Environmental

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