Persil Be My Coach

    

Everyone knows that kids aren't playing enough sport. And research has shown that more than anything else, kids want their parents to get involved. So, 'Be My Coach' was born. A campaign to encourage parents and kids to get out there, start playing together and having fun.


We created a unique sports pack, that contained a unique skills ball, a series of skills cards, a stopwatch and a DVD, all of which was given away with tokens from specially branded Persil packs. A bespoke website (created with Digit) was a portal for parents and kids to gather information on how to get involved.
 
The campaign ran across European and national media, both Print and TV, and included a series of short programmes in collaboration with Nickelodeon TV. The results speak for themselves: a 25% UK sales increase in the month of the launch, 20% higher sales than ever before with Tesco promotion and pack redemptions far exceeding industry standards.





Persil's Be My Coach campaign - getting parents and kids active again



48 sheet posters running nationwide





Skills cards - with special games developed especially for the campaign



Splat ball - with a series of games developed especially for it



Specially designed promotional packs



The Be My Coach website, which acted as an information portal for both parents and kids







If a child was still online after 20 minutes, the site boarded itself up and encouraged them to go outside



A series of short films developed with Nickleodeon TV