Aquafresh Zones product launch

Aquafresh Zones were the first dental brand to focus on fruit flavours. In order to launch the product to the UK market and to communicate the toothpaste's 'zesty' assault on the senses, we transformed bus stops in Manchester into a series of eye-catching 'sensory zones'.

The zones represented the new toothpaste brands -- Wakey Wakey in yellow, Refresh in green and Revive in pink, and were designed to capture people's attention in the most eye catching way possible.

The hypnotic optical illusions took over bus shelters, while Adshell posters 'pulsed' with specially developed technology in association with JC Decaux.

Aquafresh Zones product launch

Aquafresh Zones product launch backlit lenticular posters

Aquafresh Zones bus stop takeover

Aquafresh Zones bus stop takeover

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